January’s the time of year when you can’t get away from commercials for gyms, diet programs, and diet pills.
You may have seen Oprah’s new commercial in which she gives us an itty-bitty glimpse of her life and shows off her 40 pound weight loss. If you haven’t, you can watch it here.
It’s hard to say what effect the new commercial will have on Weight Watchers’ sales, because that’s the real objective of this ad campaign.
Increased sales or not, congratulations to Oprah! She’s lost 40 pounds! That’s a great accomplishment. And yet, she doesn’t look thin, slender, or super fit.
What’s the selling point? Other than Oprah saying the product is great.
The underlying message here is to live well while losing weight without feeling deprived.
If you’ve watched Oprah for a while, you know that she’s struggled with her weight for years. Imagine having that kind of history and doing this program publicly.
It took courage for her to put herself out there and make herself vulnerable, even if she is getting paid for it. And even if she is Oprah.
No, she’s not skinny.
Has she reached her goal? Does she really cook her own food? (Really?!)
Is she okay with her current weight and ready to maintain it?
For anybody who’s ever lost weight and then gained it all back, you know that’s the hard part.
I heard this advice years ago and it’s changed my way of looking at losing weight and dieting: “Pick a weight loss plan you can live with to maintain a healthy weight, not just to lose weight.”
That’s the tricky part – maintaining a healthy weight.
The secret? Find what works for you and then make it a lifestyle.
For me, low-glycemic eating put an end to years of yo-yo dieting. Read more about yo-yo dieting and low-glycemic here.
Oprah’s message is about more than losing weight and being thin.
It’s really about making healthy-living a lifestyle.
Being happy and healthy.
And then getting on with the business of living your life.
Living a healthy lifestyle isn’t the easiest thing to do. But it’s do-able and well worth the effort.
Does seeing a celebrity endorsing a weight loss plan or product motivate you to try it? I’d love to hear your take. Feel free to post in the comments below.